On August 2-5, 2018 Lollapalooza will make its much-anticipated return to Grant Park, Chicago, continuing the festival’s long-standing run of over 25 years. In an era where music festivals seem to be more prevalent, widely advertised, and highly attended than ever, it is certainly difficult for festivals to stand out among the crowd. Lollapalooza, however, has such deep roots in the festival realm and a name known worldwide – with installations ranging from Berlin to Brazil to Paris and even Stockholm – that promoters already have a bit of a leg up on the competition when it comes to drawing in audiences.

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